Sybase Organizes Mobility Road Show

Released on = May 6, 2007, 5:20 am

Press Release Author = Nirmala D\'souza/OAK Consulting FZC

Industry = Software

Press Release Summary = The multi-city road show, themed \'Moving into the Unwired
Enterprise\' and targeted at Enterprises, will be held in United Arab Emirates,
Bahrain and Kuwait.

Press Release Body = Dubai, United Arab Emirates, May 6, 2007: Sybase Products
Middle East, one the leading providers of Mobility solutions, today announced the
launch of a multi-city mobility roadshow themed \'Moving into the Unwired
Enterprise\'. Sybase plans to share their latest innovations and technologies with
their customers and partners at this event that will take place in Dubai, Bahrain
and Kuwait on May 7th, 8th and 9th respectively.

The Sybase Mobility roadshow will cover topics such as \'Extending in-house
applications to the Front Lines\' where organizations can learn how to become mobile
without re-investing in their systems, \'Managing and Securing Mobile Devices
Remotely\' centralizing the control of all mobile assets, \'IT Considerations for PIM\'
which will cover the main challenges organizations will face when implementing
Personal Information Management solutions (PIM) and \'Insights into RFID\' - its
benefits and implementations worldwide.

"Mobility is the buzzword this year. Enterprises are beginning to realize the
benefits of mobility and are tuning in to see how mobility can change the way they
do their business. Sybase has always been committed to mobility and has some of the
most technologically advanced mobility solutions in the market today. At the
roadshow, we will demonstrate how companies can become mobile without re-investing
in expensive IT systems as well as addressing key issues such as managing and
securing their mobility devices and systems,\" said Mr. Hisham Malak, Channel and
Marketing Manager, Sybase Products Middle East.

"We will also highlight some of the main challenges faced when implementing PIM
solutions and provide valuable insights into RFID technology and its worldwide
implementations. We hope to demonstrate to our audience how mobility can truly
become an integral part of corporate strategy while using existing systems and
infrastructure, \" Mr. Malak added.

Sybase has been serving the Middle East market for over 15 years through their
offices in UAE, Saudi Arabia, Bahrain and Kuwait and through their large network of
local, regional and global partners. Sybase delivers end-to-end solutions for the
Unwired Enterprise covering areas such as mobile & wireless, data warehousing,
business continuity and disaster recovery, design & development technologies as well
as financial solutions. Over the years Sybase has won a number of international
awards and accolades recognizing Sybase's contributions and influence in the
mobility space.

The Sybase Road show will be held at the Dusit Dubai hotel on May 7th in Dubai, the
Radisson SAS hotel in Bahrain on May 8th and at the Sheraton Kuwait hotel in Kuwait
on May 9th. For further details on the Sybase road show, please visit
www.sybase.ae/roadshow2007

About Sybase
Sybase is the largest enterprise software company exclusively focused on managing
and mobilizing information from the data center to the point of action. Sybase
provides open, cross-platform solutions that securely deliver information anytime,
anywhere, enabling customers to create an information edge. The world's most
critical data in commerce, communications, finance, government and healthcare runs
on Sybase. With Sybase, customers can optimize and enhance the investments they
already own, link together the valuable data resources already in place, and extend
the reach of business-critical information to users on the front lines-giving them a
financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States
of America.



Web Site = http://www.sybase.ae

Contact Details = Hisham Malak
Sybase Products Middle East
PO Box 45652
Abu Dhabi, United Arab Emirates
Email : Hisham@sybase.ae
Tel: (009712) 6275911
Fax: (009712) 6274250

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